About Us

RARE ROYALS Incorporated was born out of a need to be exactly what RARE means or what it stands for. The dictionary definition of RARE is:

Not occurring very often.
Unusually good and remarkable.
Not found in large numbers. It's uncommon, distinctive and marked by unusual quality, merit, and appeal. Seldom occurring or found hence consequently of great interest and extremely valuable.
This definition in itself is self-explanatory!!

The Founder and CEO of RARE ROYALS Incorporated John A. Annan-Forson was born in Ghana, West-Africa. At birth, the medical staff discovered that his body was riddled with an incurable genetic defect called Sickle Cell Disease. He was sick very often and as a result he was bedridden majority of the time. This presented an opportunity to be creative resulting in most of his creative designs. In an interview with Lashawn Turner, he said "I strive to be RARE in every facet of my duties and responsibilities". We are proud to offer the highest quality, most unique merchandise on the market today. From our designer’s to your families to express the “RARE” in you. We put lots of love and careful attention in each item to accentuate your unique style.

FROM MY DESIGNERS TO YOUR FAMILIES!

Every brand has it’s own unique story and we are no exception. However the exceptional difference that sets us apart from the rest is our underlining motto “DARE TO BE RARE” which encourages everyone to look within themselves to draw out, embrace and express their individuality without shame. Everything sought after externally has to first come from a genuine place within before true fulfillment will be attained. We simply encourage everyone to always seek to find “THE RARE IN YOU”. We hope you enjoy our work as much as we enjoy bringing it to you. DARE TO BE RARE.

The slogan of "DARE TO BE RARE" emerged out of the daily desire of staying authentic to oneself to channel creativity. RARE Apparel, RARE Shoes, RARE Clothing, RARE Designs, RARE Opportunities, RARE Life and many more.

Supporting my brand means a lot to my company. It will help countless people with the same condition, bring awareness to this condition and donating a portion of my proceeds to Sickle Cell Foundation of America.